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Archive for the ‘Small Business’ Category

Small business owners have the concern of using new communication and information strategies to promote their products or services. Many times they do not use channels like the Internet, unaware of this new ecosystem, or believe it may be very expensive.

However, there are many free tools on the Web, they can be very useful to get traffic to your website and thereby increase the presence and generate leads and sales.

As most of these small businesses have limited budgets, it’s good to know them some free applications online, to optimize its e-commerce:

Google
Create a Google Account. Enter your company name, address, telephone number and the URL of your website or blog. Verify the information and within weeks will appear in the local map when someone searches for your company or products or services offered.

Coupons
Coupons are not new, are a great way to attract new customers and remind old ones that are still active. Google has a tool that shows your coupons in each relevant local search.

Google Base
Google Base is a place where you can easily submit all types of online and offline content, which can be searched on Google. Can you describe an article published using attributes, which help people to find when they do related searches. Also you can upload up business data and events organized. Read the rest of this entry »