Business Ventures Info

Posts Tagged ‘marketing strategies’

A recent survey revealed that nearly half the people watching videos online, 70% when last less than five minutes. When considering also the millions of viewers who were put in front of the TV, over 2,000 million YouTube users, it is no secret to say that video is becoming a hot trend.

Now that Google is including in its results links to videos, is becoming a key means through which people are finding information about brands and products, and answers to many questions, which represent a golden opportunity for own companies and brands.

The video is simply a faster and easier to share information. It’s simple, “a picture is worth a thousand words” as well as make it easier to transfer the operation of our product and the benefits it provides.

But how do we leverage the online video to reach and win over users, consumers and potential clients through the network? Below are some important aspects that could be considered.

Innovate with creativity

Do not just develop their videos in a traditional way. Innovate and bet on more creative proposals can generate greater impact and interest from users.

Viral Play

The viral component can be very effective and beneficial if the idea is well developed. Experience with viral marketing without fear of failure.

Product Demonstration

The creation of a video showing how the product can help increase sales. Being able to see your products in action can be transmitted to users a clearer picture of what is done and what are its benefits.

Optimize the quality and resolution

Remember that every day, to optimize the video quality is maintained. Therefore, take advantage of HD video and avoid disseminating low-resolution videos can transmit a sense of lack of quality and professionalism. Read the rest of this entry »

There are tens of thousands of network marketers in social networking sites like Facebook. The most under-use or misuse of Facebook as a marketing tool and a very small minority use it to great effectiveness in lead generation and marketing business. Below is a quick set of guidelines for how it should and should not use Facebook to generate good quality leads, promote your business and build relationships with your contacts.

1. If you have a Facebook account that is used for social interaction with friends and family and contains a large amount of personal information I suggest you set up a secondary account to be used solely for marketing purposes only. Potential customers and business partners will not be interested in what was for dinner which he left Saturday night and all general announcements from your social circle.

2. Your photo is the first impression that someone is looking at the page will get you. So you want to photograph to show you is an intelligent professional who is serious. Needless to say, evocative images, with tight clothes and revealing or too casual and untidy appearance will not send the right message. If you want to be taken seriously as a seller of business then you portray as a person who is serious. If you really want to impress then get a professional photograph. ‘

3. Has more photos on your page, but again use common sense and discretion with what you put in place. A great photo of you on vacation to participate in any sport or leisure activity with a large fund is fine. A photograph of you and your friends are looking worse for wear at 3 am on Saturday morning after a big night could not send the right message. You want your potential customers and business partners to take a look at his personal life, but to avoid the unpleasant details. Read the rest of this entry »