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Posts Tagged ‘Small business’

A business plan is used to plan, manage, communicate the objectives and business operations. According to the Small Business Administration in the United States, writing a business plan helps you plan the stages of growth and potential obstacles to growth. In addition, the business plan helps to track the progress of the business by setting benchmarks and timelines. A successful plan has the potential to return to potential partners, investors and lenders.

Executive Summary

The executive summary is a summary of its own business plan. This section summarizes some key pieces of information discussed in the body of the business plan. According to the Small Business Administration, some of the key pieces of information contained in an executive summary is the statement of business objectives, the names of the founders, location of the business, and investment products.

Market Overview

One of the main components of a business plan is an analysis of the market where the company plans to operate. The Small Business Administration recommends including an overview and outlook of the industry in particular, information about the niche market and an assessment of potential competitors.

Business Description

A description of the business is required to plan and explain the components that make a business work. For example, identify why they are in the business and you need the business to satisfy customers. In addition, spending a brief discussion on the process or technology to be used to produce and deliver products and services.
Organization and Management

The organization and management section includes the establishment of the structures of ownership and management necessary for the operation of the company. The organizational structure includes the legal framework that incorporates the business as a sole proprietor, partnership or corporation. It is also recommended to establish an organization to assign the management and operation functions. Read the rest of this entry »

Small business owners have the concern of using new communication and information strategies to promote their products or services. Many times they do not use channels like the Internet, unaware of this new ecosystem, or believe it may be very expensive.

However, there are many free tools on the Web, they can be very useful to get traffic to your website and thereby increase the presence and generate leads and sales.

As most of these small businesses have limited budgets, it’s good to know them some free applications online, to optimize its e-commerce:

Google
Create a Google Account. Enter your company name, address, telephone number and the URL of your website or blog. Verify the information and within weeks will appear in the local map when someone searches for your company or products or services offered.

Coupons
Coupons are not new, are a great way to attract new customers and remind old ones that are still active. Google has a tool that shows your coupons in each relevant local search.

Google Base
Google Base is a place where you can easily submit all types of online and offline content, which can be searched on Google. Can you describe an article published using attributes, which help people to find when they do related searches. Also you can upload up business data and events organized. Read the rest of this entry »